Course Curriculum

Creating a Thriving Electrology Practice: Business, Branding, and Client Retention
Instructor: Stephanie Shields, CPE
0.2 CEUs

In this 2-hour masterclass, industry expert Stephanie Shields will share her strategies for creating a sustainable and thriving electrology practice. Topics include marketing fundamentals, social media strategy, patient education, brand voice development, and metrics that measure real success. Participants will also learn how to retain clients through clear communication, trust-building, and review management.

Learning Objectives:

By the end of this webinar, participants will be able to:

  • Define a consistent and compelling brand voice. 
     
  • Build a simple but effective social media and marketing strategy.
     
  • Improve patient education and communication to boost client retention. 
     
  • Analyze and apply business performance metrics. 
     
  • Manage and respond to online reviews in a way that strengthens reputation.



Certificate of completion

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Meet our instructors

Stephanie Shields

CPE, CLT

Stephanie Shields is not only an electrologist and laser hair removal specialist but an Electrology educator. She was taught by her mother Maria DeNicola how to do electrolysis in 2004. Stephanie has diligently worked to be one of the leading electrology & laser technicians in the field seeking out continued education at every turn. In 2014, she was the recipient of the prestigious Ballet Gold Probe Award. Stephanie also received two “AEA President’s Award” for her service to the non-profit. In October 2016, Stephanie was sworn in as the 3rd Vice President of the AEA but later stepping down to focus more on her young family.

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