Course Curriculum

From Chair to CEO: Building a Successful Hair Removal Business
Instructor: Stephanie Shields, CPE
0.2 CEUs

This course guides electrologists and hair removal professionals through the essential steps of building and sustaining a thriving business in the modern industry. From professional image to pricing, ethics, retailing, and marketing, participants will gain the tools needed to establish a brand that reflects excellence, inclusivity, and trust. Through lecture, discussion, and case examples, attendees will learn how to create long-term success while maintaining ethical integrity and client-centered care.

Learning Objectives:

By the end of this webinar, participants will be able to:

  • Professional Image & Reputation: Understand how presentation, ethics, and communication shape client perception and retention.

  • Ethical Business Practices: Define the role of ethics in professional operations, marketing, and client care.
     
  • Product and Equipment Selection: Learn key factors in choosing products and devices that align with safety, performance, and manufacturer support. 
     
  • Pricing & Packages: Explore methods to price services effectively, accounting for costs, competition, and value of expertise. 
     
  • Retail & Revenue: Recognize how retailing enhances the client experience and contributes to business growth.
     
  • Marketing & Branding: Develop strategies for building your brand, engaging through social media, and maximizing visibility. 
     
  • Digital Presence & Social Media: Gain actionable tips for posting, timing, and storytelling online to attract and educate ideal clients. 
     
  • Planning for Longevity: Create a sustainable growth plan with continued education, mentorship, and professional organization involvement.




Certificate of completion

Elevate your accomplishments with our Certificate of Completion! Validate your skills and dedication with a recognized credential that showcases your commitment to professional development. Our certificates signify successful completion of a course, program, or training, adding a valuable asset to your resume. Invest in your future success and receive acknowledgment for your hard work with our prestigious Certificate of Completion.

Meet our instructors

Stephanie Shields

CPE, CLT

Stephanie Shields is not only an electrologist and laser hair removal specialist but an Electrology educator. She was taught by her mother Maria DeNicola how to do electrolysis in 2004. Stephanie has diligently worked to be one of the leading electrology & laser technicians in the field seeking out continued education at every turn. In 2014, she was the recipient of the prestigious Ballet Gold Probe Award. Stephanie also received two “AEA President’s Award” for her service to the non-profit. In October 2016, Stephanie was sworn in as the 3rd Vice President of the AEA but later stepping down to focus more on her young family.

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