Electrology Education Coalition

From Chair to CEO: Building a Successful Hair Removal Business
Instructor: Stephanie Shields, CPE
0.2 CEUs

This course guides electrologists and hair removal professionals through the essential steps of building and sustaining a thriving business in the modern industry. From professional image to pricing, ethics, retailing, and marketing, participants will gain the tools needed to establish a brand that reflects excellence, inclusivity, and trust. Through lecture, discussion, and case examples, attendees will learn how to create long-term success while maintaining ethical integrity and client-centered care.

Learning Objectives:

By the end of this webinar, participants will be able to:

• Professional Image & Reputation: Understand how presentation, ethics, and communication shape client perception and retention.
  
  
• Ethical Business Practices: Define the role of ethics in professional operations, marketing, and client care.
   
• Product and Equipment Selection: Learn key factors in choosing products and devices that align with safety, performance, and manufacturer support. 
   
• Pricing & Packages: Explore methods to price services effectively, accounting for costs, competition, and value of expertise. 
   
• Retail & Revenue: Recognize how retailing enhances the client experience and contributes to business growth.
   
• Marketing & Branding: Develop strategies for building your brand, engaging through social media, and maximizing visibility. 
   
• Digital Presence & Social Media: Gain actionable tips for posting, timing, and storytelling online to attract and educate ideal clients. 
   
• Planning for Longevity: Create a sustainable growth plan with continued education, mentorship, and professional organization involvement.